Cool Shiny Insights is a cultural relevance consultancy founded by Kaley Mullin and Megan Collins. We research and map cultural shifts to help brands navigate emerging trends.

We focus on audiences driving culture forward: women, people of color, LGBTQ communities, Gen Z, Gen Alpha, and online communities across social platforms and fandoms. Our research identifies behavioral patterns and purchasing power shifts before they reach mainstream awareness.

Recent cultural miscalculations demonstrate the cost of misreading trends. Quibi launched short-form video content too early, missing TikTok's timing by months. Target's rapid DEI policy reversals damaged brand perception among core demographics. Skype lost market dominance to Zoom during the pandemic despite technical advantages.

We deliver consumer intelligence that drives rapid organizational change. Our clients use cultural insights to make informed decisions, anticipate shifts, and discover growth opportunities in overlooked segments.